
| Yuri Fernández Capote | Vivian Espinosa Rodríguez |
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effort, and individual engagement in tasks (Prieto et al., 2021).
In the Latin American context, experiences with a six-variable questionnaire
(brand, leadership, performance, practice, work, and fundamentals) have emerged.
The first three are considered a differentiating group between adequate and
exceptional levels of WOC, while the latter three are included as a foundational
group with basic or structural elements. This modality serves as an alternative to
the well-known three-variable UWES questionnaire and is considered more precise
for evaluating the sources of WOC generation in employees (Soria et al., 2021).
Specifically, in Cuba, the study and measurement of WOC is limited. Notable
research includes studies by Cuesta (2016; 2020), Cuesta et al. (2018), and Báez et
al. (2019), the latter utilizing the scale by Meyer & Allen (1991). The research by
Cuesta (2016; 2020) develops mathematical formulations to translate the results of
the organizational support scale and the UWES (Eisenberger et al., 2002) into an
index (individual and collective). The commitment index, based on five variables
(identification with the organization’s mission and values, loyalty to senior
management, motivation to collaborate with management, willingness to work, and
credibility in the organization’s and its leaders’ aspirations), is contrasted with
performance using a balanced scorecard, providing insights for improvement to
managers.
A common aspect of these proposals is the use of variables/indicators—
generally partial as they do not exhaust the complexity of the phenomenon—assessed
by the subject using a Likert scale, which is then processed into metrics. In this
assessment, the multilevel expression (competence, individual, group, and
organizational) is often omitted, and seldom is the aspect-based evaluation
contrasted with the general assessment, which is a methodological requirement in
perceptual phenomena like WOC. The data collection often neglects or does not fully
contextualize the strategic framework, as this approach is not explicitly declared as
a reference for interpreting the meanings and relational interests with the
organization.
Such omissions introduce methodological biases and obscure differences in
WOC at the levels of job, performance area, and the organization as a cohesive
whole, in addition to promoting evaluations disconnected from strategic objectives,
thus depriving managers and academics of systemic interpretive opportunities.
Furthermore, measurements tend to be singular, ignoring the intrapersonal
variations of WOC, which lack references regarding minimum required
measurements, unlike other intangibles such as motivation, with new estimates
according to Navarro et al. (2022).
From these results arises the need to propose a strategic alternative for
establishing WOC metrics. The first step in this direction is to reduce the polysemy
of terms that describe at least a portion of the phenomenon (typologies, dimensions,
indicators, factors, pillars, components, variables, among others). To this end, a
proposal for key multilevel descriptors (KMD) is identified through piloting, which
articulates the parts related to WOC from a systemic perspective.
The theoretical review is contrasted with the subjective production of