Tools for micro, small and medium-sized enterprises in the Mexicali Valley

Abstract

Information and Communication Technologies (ICT) are playing an increasingly important role in the competitiveness of Micro, Small, and Medium-sized Enterprises (MSMEs) in the Mexicali Valley. Hence, this research focuses on analyzing how ICT has become essential tools to enhance the competitiveness of these companies in the region and to what extent these companies are able to implement them. In the context of the Mexicali Valley, which hosts numerous MSMEs across various economic sectors, particularly in the commerce sector, these companies face significant challenges, such as globalization and growing competition. In this context, ICT offers key opportunities to address these challenges and thrive in the market. E-commerce has also become a valuable tool for MSMEs. Those that have adopted online selling platforms can reach a wider and more diverse audience, resulting in increased sales and greater market visibility. Despite these opportunities, not all MSMEs have fully embraced ICT. Barriers such as limited access to technology and insufficient training persist in the region. In summary, we can say that ICT are crucial tools for improving the competitiveness of MSMEs in the Mexicali Valley. Their proper adoption can enhance operational efficiency, expand market reach, and strengthen the competitive position of these companies in a challenging business environment.