Analysis of digital adoption in micro, small and medium enterprises of the Mexicali Valley

Abstract

Introduction: the use of digital tools including e-commerce and digital marketing has become essential for strengthening the competitiveness of micro, small, and medium sized enterprises operating in increasingly technology driven environments. Objective: to examine how the adoption of digital tools influences the competitiveness of micro, small, and medium sized enterprises in the Mexicali Valley. Method: a descriptive, non-experimental quantitative design was employed, using surveys administered to local business owners to assess their level of digital technology use, the barriers limiting adoption, and their willingness to engage in technology focused training. Results: findings indicate that most firms operate within the commerce and service sectors and continue to face challenges such as limited financial resources, insufficient staff training, and resistance to organizational change; however, participants expressed a generally positive attitude toward adopting digital tools to streamline operations, expand market reach, and strengthen customer relationships. Conclusion: effective integration of digital technologies can serve as a critical driver for enhancing the competitiveness, sustainability, and long-term growth of micro, small, and medium sized enterprises in the Mexicali Valley.