University extension and cultural promotion: a strategy for the comprehensive organization of the Amateur Artists’ Crusade

Abstract

Introduction: this research was carried out from the artistic and literary accolades received by the amateur artists of the University Students Federation. This strategy is presented as a theoretical-practical result for the organization at the core level of the FEU Amateur Artists’ Crusade at the University of Pinar del Río. It is aimed at implementing a model to improve the organization of this cultural movement. Objective: to design a strategy that responds to the social and cultural needs and demands of the university community. Method: it was carried out from the dialectical-materialist approach, with the use of different theoretical and empirical methods, as well as descriptive statistics techniques. Results: the main shortcomings for the organization of this university cultural program were identified and a strategy was designed for the base level, as it was the one that demanded the greatest needs. It was made up of stages and each one had its objective, characteristics, strategic actions, forms of evaluation, indicators and those responsible for its implementation. Conclusion: the organization of the process was improved, where the management groups were trained and contributed to raising the aesthetic taste of the university community, revealing a change in the appreciative level of the professionals in training.