Identidade institucional em universidades públicas estaduais mexicanas: uma análise a partir de sua projeção por meio de páginas da web
DOI:
https://doi.org/10.5281/zenodo.18155285Palavras-chave:
identidade universitária, cultura institucional, universidades públicas, MéxicoResumo
Introdução: a identidade institucional nas universidades pode gerar diferentes apreciações entre os atores envolvidos, que vão desde sentimentos de pertencimento, apreço e orgulho. Com o uso dos meios eletrônicos, a identidade institucional também se torna um meio para a divulgação e o reconhecimento do prestígio institucional. Objetivo: caracterizar os elementos que constituem a identidade universitária, tomando como base a construção de um modelo de avaliação ex profeso. Método: o estudo apoiou-se no paradigma qualitativo e utilizou a análise de conteúdo realizada em duas fases: (1) pesquisa documental para identificar traços recorrentes da identidade institucional universitária; e (2) revisão das páginas web das 34 universidades públicas estaduais mexicanas. Resultados: de acordo com o modelo inicial proposto, a constituição da identidade universitária é composta por elementos dispersos nas diferentes instituições avaliadas; por isso, não se observa uma estrutura constante que caracterize os processos educativos. Conclusão: observa-se uma marcada ausência de uniformidade e padronização na promoção da identidade universitária entre as instituições participantes. Propõe-se, assim, o estabelecimento de políticas públicas que definam os elementos básicos que devem compor a estrutura das páginas web das instituições de ensino superior, especialmente as de caráter público.
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